How to build MAJOR hype around your Black Friday sale this year

[BI] build hype around your etsy black friday sale-07.png

So you’re going to host a sale this Black Friday... 

I must say, how very seasonal of you ;)

And dang smart. 

Black Friday is one of THE biggest sales days of the year and as tempted as you may be to skip it (because who really wants to be creating graphics when they’re stuffed with 10lbs of turkey?!)….

…it can be a GAME-CHANGER for hitting your revenue goals this year.

Because believe it or not, we are less than 100 days until Christmas (!!!!) and just a few days more until the end of 2019.

Whew!

You’re running out of time to crush those numbers, my friend.

So let’s bump up the momentum as we head into the holiday season :)

Really quick though— just so we’re on the same page, I want to be straight-up honest with you before you dive deep in: It’s going to take a bit of work to smash your revenue goals this Black Friday. 

It’s definitely NOT as straightforward as discounting your items in your shop and then twiddling your fingers waiting for the sales to come in.

(no, that’s a term we call “hope marketing” —because you’re “hoping” for the sales, not actually doing anything about it.)

And we’re all about taking action over here— because that’s when the “magic” happens—no passive sitting on the sidelines over here :)

So let’s talk about generating that killer buzz around your shop for Black Friday!

Nailing your offer

So here’s a truth-bomb that you *might* not want to hear: Your DISCOUNT isn’t the biggest factor of your sale.

What does that actually mean?

It means that even if you have an amazingly drool-worthy “90% off the entire shop!” promo going on that you are 110% certain that NO one will be able to pass up…

…your sale still has the possibility of bombing.

Yep— your discount is ONE part of the equation— but it’s not the ENTIRE equation.

So while your discount offer is still an important factor (And no, “free shipping” doesn’t count as a Black Friday promo at this point. C’mon, son!), there’s a piece to the puzzle that you’re totally missing. 

It’s your pre-promotion :)

AKA building hype about your sale!

Because believe it or not, if nobody KNOWS about your sale, they’re never going to shop from it. 

People can’t buy from you if they don’t know you (or your sale!) even exist!

Now you may be riding the wave of “Oh, they’ll find me with Etsy SEO and stuff.” but that’s a HORRIBLE strategy.

Are you seriously going to bank on Etsy to favor you with SEO on the biggest shopping day of the year?

Yeah, thanks but no thanks :)

If I can offer you any piece of advice, it’s this: you should NEVER rely on the unreliability of Etsy SEO to make you sales. Ever.

Especially on such a HUGE shopping day.

Instead I want you to feel EMPOWERED and be responsible for getting the word out about your awesome offer.

And if the Etsy SEO gods decide to favor you as well that weekend, that’s just the cherry on top ;)  


But really quick—what should my offer be, Morgan? I can’t build hype if I don’t know what I’m hyping up!

Well, I already vetoed the “free shipping” idea you had floating around in your head (sorry!), so you’re probably wondering what you should be offering instead. 

Ultimately, that’s up to you and what your profit margins can handle, but ask yourself the following question:

“What sales do *I* get excited about on Black Friday?”

Think about it though-- if you’ve ever been one of those (amazingly crazy) people that is all over Black Friday shopping (hey, I do it, too! Just from the convenience of my living room sofa and at reasonable hours of the day, haha!), there’s a method to your madness.

You don’t start your day visiting any old random shop.

You’ve got a STRATEGY in place. You know EXACTLY what shop’s your going to hit and what deals you’re going to shop.

And those first ones on your list? They’re the ones with enticing offers :)

Were any of them offering the generic 10% discount?

Yeah, I didn’t think so ;)

Enticing doesn’t always mean deepest discount (can I get a hallelujah?!), so put down the paper bag and stop hyperventilating for a sec-- I’m not going to ask you to price your items at 90% off and take a hit for every purchase (please, please don’t do that!).

But I AM going to ask you to nail down your “wow” factor to get your audience actually EXCITED about shopping with YOU this Black Friday.

Yep, my little guppy, we’re about to compete with the big kahunas ;)

Well, not really ;) But we ARE going to create an offer that is in the same league as what your competitors are offering so that you don’t disqualify yourself from the race before it even begins.

To do this, find your nearest Tardis/wormhole/time-turner and turn back to Black Friday 2018 (or even 2017 if you’re feeling a bit nostalgic). This might mean spying a few (hundred) posts back on Instagram, looking through old blog posts, or simply googling “2018 Black Friday sales.” (although I’d recommend narrowing that search down a bit so you’re looking more industry-specific ;)

Take note of:

  • What offers were getting people talking (look for comments, likes, etc.)?

  • What offers didn’t seem to gain a lot of traction (look for lack of engagement)?

  • What offers caught YOUR eye (what sales got YOU excited)?

Now use those as a springboard for your OWN Black Friday promo this year.

Stuck with where to get started? Here are some ideas of promos to get the wheels turning:

  • Offer a tiered promotion discount. 20% off $50, 35% off $75, etc.

  • Offer a deep-discount flash sale with 50- 75% off of any ONE item in your shop (note- you’ll want to make sure you cross-sell/upsell additional items in your orders so you still make a tidy profit)

  • Offer a different discount every day through the Black Friday weekend. 

  • Offer a chance to win a free order from those who purchase on a specific date.

That list is by NO means exhaustive, but it’s a sampling of promos that I’ve acted on, haha (and if I’m your target market, you now have everything you need to create a ridiculously profitable promo)!

So I’ve nailed down my offer. I’m good to go, right?!

Stick with me a little while longer, friend ;)

Because here’s the deal: once you’ve got your order down, your work isn’t done (dang it!). 

Because-- like we discussed earlier-- your offer can be KILLER, but if no one knows about it, fat lot of good it’s going to do you. 

You need to be building HYPE around your sale. 

Meaning that long before Black Friday happens (2-4 weeks), you need to have a plan in place about how you’re going to get your audience aware of the “don’t miss this!” promo going down in your shop that sales-filled weekend.

At this point, you may be feeling overwhelmed by everything you COULD be doing to build hype. There’s a TON of ideas out there—and not all of them are good.

So let’s take a look at 3 hype-building strategies I’ve personally used that have taken my Black Friday sales from “meh” to “wowza!”

// Hype-building idea #1: Create a product gift guide

Have you ever been shopping for a gift online and been completely CLUELESS what to get?

It happens to me basically ALL THE TIME and my go-to method for moving past that stuck page is to either 

  1. Head on over to Uncommon Goods and enjoy (aka waste) DAYS falling down the rabbit hole of all the crazy-unique items; or

  2. Search “gifts for [cat/dog/travel/etc] lovers”

This hype-building idea caters to b (although I’m not going to tell you that you can’t spend 20 hours this week scrolling through uncommon goods. You do you!)

Wondering what a gift guide actually is? Let’s take a look!

 
Screen Shot 2019-09-21 at 7.46.34 PM.png
 

What it is: This is an image-heavy post (hosted on your Pattern/Squarespace/Shopify/Wordpress site) filled with products from multiple shops around the web that all fall under a certain "theme." Think of it as a curated shopping guide designed to inspire your audience to think of items they normally wouldn’t have considered.

Why it works to build hype: This is an incredibly viral-potential piece of content that is quickly and easily shared by those who view it (hello, Pinterest!). There’s also the added bonus of the shops you feature promoting the gift guide as well-- more eyes on your stuff!

When should you create this? Plan on publishing this at least 3 weeks in advance of your Black Friday sale. Even earlier is better. 

Keys to making this work:

  • Create a gift guide centered around on-trend items/keywords. Google Trends is a great place to research this if you’re stuck!

  • Only share products that are complementary to yours-- never the direct competition!

  • Make sure you follow up with each shop you featured to let them know that a) you included their product, and b) you’d love if they could share it with their audience, too. 

  • Make sure you include at least 2-3 items of your own in the product round up

  • Include a Pinterest-friendly graphic within your post

  • (pssst! You can skip the design hassle and plug-and-play with this awesome Canva one over at Creative Market!)

 
 
  • Include a CTA (call to action) at the end announcing your upcoming Black Friday sale + a personal invitation (via a hyperlink and/or image [see below]) to join your email list. THIS IS NON-NEGOTIABLE. You need to make sure you have a way to continue to market to them during the holiday season so you can tell them when your sale goes live.

 
Screen Shot 2019-09-23 at 9.54.35 PM.png
 


#2 - Create a VIP waitlist and promote the heck out of it

People like feeling special-- or at least, I certainly do :)

So let’s build up some good vibes with your audience— because that’s what your VIP waitlist is all about. 

This is the PERFECT strategy to follow-up your product gift guide (remember: you’ll send people to this landing page with your CTA), although it can also stand on its own as well. 

 
black friday mockup-38.png
 

What it is: A VIP list is simply a tagged list of email subscribers who have expressed interest in your Black Friday sale. You’ve created a form or landing page through your email service provide (Mailchimp, Mailerlite, Aweber, etc.) and are encouraging people to leave their name + email so you can notify them about your sale going live. 

Why it works to build hype:  The purpose of creating a VIP list is to have a place where people can go RIGHT NOW (BEFORE your sale is live) and take action right away. No, they’re not going to be able to shop the sale-- but they WILL be able to leave their name + email address so that when it is time for your Black Friday sale to go live, they’ll be able to access all the goodies immediately (and you’ll have a direct way to market to them!).

You’ve essentially just created a list of people who are emotionally “committed” to your Black Friday sale (whether they realize it or not!). 

When should you create this? At least 1 month in advance. You’ll start heavily promoting it the closer you get to Black Friday.

Keys to making this work:

  • Create a landing page specifically for this purpose-- no distractions or navigation leading them away. You’ll be promoting this URL specifically.

    • Be sure to include the following on your landing page:

      • Logo along top 

      • Name of your Black Friday promotion 

      • Promotion details + the VIP bonus (aka the benefits of signing up to be a VIP) 

      • Button or form to leave their name and email

  • Make sure there’s an incentive to joining your VIP list. Don’t just tell them to “Join for exclusive Black Friday deals!” because that tells them NOTHING and sounds like everyone else. Let them know WHY they need to join!

    • Maybe they get an extra discount, upgraded shipping, a free item with their purchase-- whatever it is, make sure it’s an incentive your target market would actually be interested in!

  • Make sure you’re not going MIA before the sale-- you’ll still want to send 1-2 emails prior to your sale going live to your VIP list-- get them excited and keep your shop at the forefront of their minds!

#3: Host a viral contest or giveaway

Arguably the EASIEST way to build hype around your brand prior to hosting a sale (and chances are you’ve done it before!) , a contest/giveaway is one of the quickest and most straightforward ways to get people talking about your brand prior to Black Friday.

It also happens to be a personal favorite strategy of mine :)

 
Screen Shot 2019-09-24 at 9.05.48 PM.png
 

What it is: A promotion where you give away free product(s)/gift card in exchange for email addresses entries and social sharing of your brand. 

Why it works to build hype: People love free stuff (no duh, right?!) and will instantly pay attention when there are things up for grabs. 

Added bonus? People will unconsciously picture themselves winning and owning your product when they enter-- so you’re one step closer to closing on the sale!

When should you create this? Plan on hosting your giveaway 1-2 weeks prior to your Black Friday sale; there shouldn’t be any overlap with your actual Black Friday sale.

Keys to making this work:

  • Do not just say “follow me on Instagram!” for entry (seriously— do NOT do this)-- make sure to get their email address so you can follow-up with them throughout your sale. 

  • Partner up with additional shops for increased exposure + viral potential. A prize bundle valued at $500 is going to generate a lot more buzz than just a $25 product. 

  • Make sure you email these entrants

  • Use a viral-sharing platform like Rafflecopter or Gleam to increase social sharing potential— your followers will get more entires the more they share!

  • Keep your giveaway timeline short (no more than 5 days) to keep the momentum going and increase urgency. 

  • Consider extending an exclusive discount code to those who entered but did not win to increase sales. 

    • This can be the same as your general Black Friday Sale, but use language that thanks them for entering and offers them this “consolation prize.”


Whew! And there are 3 tried-and-true (by yours truly!) strategies for building hype around your Black Friday sale promotion!

Remember-- for a shop owner, Black Friday doesn’t start the day after Thanksgiving-- it’s the prep work beforehand (the HYPE-building) that can make or break the actual sale itself. Your audience has to actually KNOW about your sale before they can ever shop it ;)

So STOP relying solely on Etsy to send you sales this holiday season— you’re totally capable of making your own success.

It just takes a bit of preparation ;)

Now, obviously there’s a lot more that goes into running a profitable Black Friday promotion (including the strategic follow-through of the actual sale, haha ;), but use these ideas to get started on what you can do PRIOR to your sale to get the ball rolling.

Let’s CRUSH it this holiday season.

Xo, Morgan 









Did your last sale promotion include more tumbleweeds than actual sales? READ THIS. (I’m looking at you, free shipping)

[BI] did your last promo fall flat on its face-35-35.png

You’d have to be living under a rock to not catch even a whiff of the chatter that’s been going around about running promotions on Etsy (as always, the Etsy forums are happy to oblige, haha!)…

...and let’s be honest: not all of it is good.

I’m well aware at the puppet strings Etsy’s been pulling on you to offer nearly consistent promotions in your shop.

So that resentfulness you’re feeling right now? TOTALLY JUSTIFIED.

(although the flaming pitchforks? It *might* be worth toning it down a notch or two…I’m just sayin’ ;)

But seriously— it SUCKS when you’re doing everything you can (free shipping/discounts/coupon code promos) in your shop to appease the Etsy gods (or shareholders…whatever you call ‘em)…

…and no matter what you offer, you’re STILL not making a DENT in boosting your sales.

In fact, cutting into your profit margins is about all those Etsy-sanctioned promos are good for.

(so many of you have reached out saying that your sales have TANKED since offering “free shipping” per Etsy’s request/demand. Know that you’re not alone, friend— keep reading!)

Let me start off by saying this: I’m honestly not surprised.

Not because of you (you’re awesome!) or your product (it’s incredible!).

But because you’re already starting off that promo on a negative note.

You’re doing it because Etsy told you to.

And not only are they telling you to run a promo, they’re also telling you exactly WHAT to offer and WHEN to offer it.

(Can someone hand me a major red flag to wave like a crazy person?!?!)

And I don’t know about you, but when someone tells me to do something I DON’T agree with, it very rarely goes well for me.

Like, hardly ever.

And I certainly NEVER give it my best effort— it’s bare minimum all the way (I’m not proud of this, haha, but it’s the truth).

Maybe you can relate?

So— with this perspective in mind— is it *really* all that surprising that your discount/promo code/free shipping offer that you’ve made (per Etsy’s “request”) hasn’t made any sort of impact on your sales?

Yep, I’m calling you out on it right here, right now, friend ;) 

You and I BOTH know you’re NOT giving these promotions your best effort. 

And (unfortunately) it shows. 

You’re grudgingly offering them because you’re “supposed to” and Etsy is pushing them nonstop on you (which I TOTALLY hate that they do that, btw).

But aside from hopefully appearing in Etsy’s sales guide with your discount…

…you’re doing NOTHING else to get eyes on your stuff.

So OF COURSE YOUR “SALE“ BOMBED!

But here’s the thing:

  • It’s not Etsy’s fault (as fun as it is to blame them ;).

  • It’s not your product’s fault (it’s awesome, btw! I wish I could do that!).

  • It’s not your customer’s fault (although — on an unrelated note— when are they going to learn to READ THE DESCRIPTIONS?!).

So what’s the problem?

It’s YOU.

Right now you’re jaded. You’ve done all that Etsy has asked in terms of discounts/promos and NOTHING has improved in your shop.

But here’s the deal: You’ve GOT to stop looking at promotions as simply a coupon code or a discount or a free shipping offer.

That offer? That’s seriously just ONE part of the promotion equation— but there’s a heckuva lot more going on behind-the-scenes— and it’s that behind-the-scenes stuff you’re NOT implementing that is COSTING you those sales.

So before you write off “promotions” as a strategy that just doesn’t work, let’s take a look at all the crazy-good stuff that comes from running a promotion in your shop.

“You keep throwing around the word “promotion” like it’s going out of style…what does that even mean, Morgan?!”

You’re right (+ thanks for calling me out on it!)— we probably need to take a step or two back to make sure we’re on the same page here before we move forward.

So what do I mean by the term “promotion”?

You first immediate thoughts probably went to a coupon code or discount, but believe it or not, not EVERY promotion out there (contrary to what Etsy says, haha!) involves offering a generic 10% off sale/”free shipping!” in your shop (<-- borrrrrring).

There are OTHER options.

Cue the hallelujah chorus ;)

I’ve been around the promotion block A LOT (in fact, it’s one of my FAVORITE strategies for a quick cash boost!), and I’ve got 3 types of high ROI (return-on-investment) promotions that I wholeheartedly recommend for Etsy sellers:

  • Sales promotion - a promotion where you offer a percentage or dollar off discount for some or all of the items in your shop (<— aka your default answer)

  • Product launch promotion - a promotion where you introduce a new product line collection (usually 5-10 items) into your shop all at once

  • Contest/giveaway promotion - a promotion where you give away free product in exchange for email addresses entries (<— IMPORTANT!) + increased exposure of your brand 

Now, we’ll talk about how to determine which one is right for your business in a hot minute, but right now I need to get you fully on board with the understand that PROMOTIONS ARE AWESOME.

You know, when run correctly ;)

But seriously: if you don’t believe that a promo can help you grow your brand, you’re never going to be able to make them work.

So let’s explore just a few reasons why running a full-blown promotion (Black Friday, anyone?!) in your Etsy shop may be the best dang thing to happen to your bank account this year ;)

Reason #1 - It gives you something to talk about to your audience

Right now your shop may be sitting a little stagnant. Maybe you’re burned out with creating new product or maybe you’re just burned out with life (it’s not just me, right?!) and can’t find the time to focus on adding anything new in your shop because all you want to do is binge on Netflix by the end of the day. 

Either way, not a lot is going on in your shop right now except the occasional tumbleweed blowing through. 

And when you somehow muster up the energy to sit down to write that witty Instagram post you’ve been meaning to for days, you’re flat-out STUCK at where to even begin. 

Because there is nothing (and I mean NOTHING) to talk about. 

If you’re in that “in-between” phase where your shop is sitting stagnant, then running a promotion is a KILLER biz idea right now because it’s going to give you PLENTY to talk about with your audience. 

And the more you appear in the forefront of your audience’s minds, the more likely they are to pop into your shop. 

You want to have an INSANELY PROFITABLE holiday season this year, right?

Then you’ve GOT to remind your audience that you’re there and waiting for them!

It is going to get LOUD the closer we get to the holidays, and you’re never gonna be able to compete if you aren’t actively engaging and interacting with your audience on a regular basis. 

No matter how incredible your products are, if you aren’t showing up to talk about them (and running a promotion makes that EASY because #somuchtosay!), nobody is going to remember you in the crowd.

Reason #2 - Creates some serious BUZZ about your brand. 

Have you ever gone green with envy over a competitor’s shop that simply has to post a photo of a new product to get 4 bajillion fan-girl comments tagging their 4,432,819 friends (because THAT’S a realistic friend count) with an “OMG - @bestie we HAVE to get these because #matching for reals!!!!”

Now, depending on your personality, that peppy cheerleader-ish commenting might annoy the crap out of you to read on someone else’s Instagram post, but let’s admit it: It would feel pretty dang nice if people were talking about your brand that way, too, and get over-the-top PUMPED whenever YOU posted something.

(Because the *crickets* you’re currently hearing just don’t have the disposable income to be shopping from you, unfortunately…)

Luckily-- even if you AREN’T that big-name competitor brand, there is still a way to get people talking and tagging and OMGing about your brand...and QUICKLY. 

It’s called running a promotion (knew that was coming, didn’t ya?!).

Because here’s the deal: When something BIG is happening, people hear about it.

And then they hear about it again. And again.

And then they start to take notice.

And before you know it, they’ve become a die-hard fan because they’ve been exposed to your product SO many times through a promotion (remember: the average customer needs to see your stuff 7 TIMES before they buy!) that they get to the point where they’ve got wallets open, ready to buy #allthethings.

You don’t get that kind of sales traction if you’re just casually adding a product here or there behind-the-scenes because #introvert.

But seriously-- ONE single well thought-out and executed promotion will drive 10 million times more buzz than any “New item in shop- link in profile!” post EVER WILL. 

Reason #3 - Get’s those (frustrating!) fence-sitters to take action

You know those 20+ people that have your awesome [insert your super awesomely popular item here] sitting in their cart right now and you’re ready to pull your hair out because WHY WON’T THEY JUST BUY!?!?!

They are HOT leads and if you aren’t doing anything to turn them into customers, you’re missing out on some SERIOUS moola. 

(wondering what a “lead” is? It’s fancy marketing jargon for someone who has expressed interest in your product. A lead already wants what you’re selling-- they just need a little extra push!)  

But seriously. 

If you’re one of those people (basically every Etsy seller EVER) that has ever posted the question “How do I turn “favorites” into sales!” then THIS is your answer.

Running a PROMOTION is going to be the thing that gets them to PURCHASE.

They are close-- SO CLOSE-- to buying.

But humans, by nature, are procrastinators. They’ll keep putting things off until they actually have a reason to take action (read: commit to making the purchase).

Or…they’ll get distracted by YouTube cat videos because #catsruletheinternet and completely forget what they were doing in the first place (I know that’s never happened to you, but some people…sheesh!).

Now can I add something controversial about this?

Okay, here goes:

It’s not THEIR job to remember the items in their cart.

(well, it is. But not if you want that sale, haha!).

And guess what? it’s not Etsy’s job to remind them, either.

Nope, this is 100% ON YOU.

Don’t just sit around passively waiting for them to hit “make purchase.”

Instead, you’re going to want to offer a no-brainer promo that gets them OFF the indecision fence and ON your paying customer list. 

And you need to do SOMETHING to get them to take action RIGHT THEN.

(Need an example of this? I see this all the time in my Mastermind Your Marketing program-- I can market it heavily for DAYS, but the MINUTE I announce “Doors closing today!” I get about 80+ sales in less than 12 hours. Every. Single. Time.

A promotion is a super EASY way to get people to make that purchase and ditch the cart-sitting frustration :)

Reason #4 - Get FORMER customers to purchase from you again. 

Fact: It is 4 bajillion times easier to get someone to purchase from you AGAIN than it is to get them to purchase from you the first time. 

Well, my stats may be +/- a bajillion or two, but you get the point ;)

Seriously though--that’s why when you order from any big-name retailer-- Macys, West Elm (guilty pleasure), Kohls, Target, ANYONE-- they have that little “Check here to receive promotional emails!” button on their order form-- they know you are primed and ready to go and it’s going to be a MUCH easier sell this next time because you TRUST THEM. 

 
Oh hey, look! Just saw one today when I was about to hit “Place Order!” on my kids’ new clothes because for whatever reason, my baby just keeps adding rolls to his rolls— and we’re in a tight-squeeze situation right now with his current wardrobe ;)

Oh hey, look! Just saw one today when I was about to hit “Place Order!” on my kids’ new clothes because for whatever reason, my baby just keeps adding rolls to his rolls— and we’re in a tight-squeeze situation right now with his current wardrobe ;)

 

Guess what?

Whether you know it or not, you’ve probably got a whole PLETHORA of customers that have purchased from you before and (hopefully!) LOVED their experience. 

They LIKE you and they TRUST you. 

So let’s get them back and spending money with you :)

Running a promotion is the easiest + most natural way to ask for the sale-- you’re giving them the option to buy from you again with a discount/new product line/giveaway promotion and it’s SUPER easy to share that kind of news with your fans :) 

Of course they’ll want to get on board!

Reason #5 - Help you reach your revenue goals. 

And perhaps the most blatantly obvious reason why promotions will rock your socks-- they make you $$$. 

(Did you set a specific dollar-amount revenue goal for yourself this year? If you didn’t, be sure to check out THIS post here where I’ll walk you through why that is so so so SO important!)

But seriously-- while I LOVE for you to see those consistent sales in your shop that come from creating a profitable marketing system (what I teach inside Mastermind Your Marketing, yo!) I also understand that sometimes you just need a quick cash boost to reach your goals for the month. 

A promotion is the QUICKEST way to jumpstart your revenue. 

Bonus: the residual effects of running a promotion? AWESOME. The buzz momentum around your brand will continue long after your promotion ends (you know, as long as you do more than a “free shipping!” announcement ;). 

“But Morgan— how can I run a promotion in my shop without TRAINING my audience to only shop during sales?!”

Now, I already know your hesitations (I’m a mind-reader like that) and I get that this may be a *bit* tricky for you to wrap your head around. 

Because while you MIGHT want to run a killer Black Friday (or whatever holiday!) promo after seeing all the amazing benefits it can have on your shop (not to mention that extra burst of cash in your pockets)…

...you also might be a little scared that if you do, your audience will stop buying your stuff at the regular price. 

And you’ve probably heard a horror story or two of shop owners who start offering a promo on Fridays and suddenly their audiences won’t buy from them AT ALL unless it’s promo day. 

Scary, right?!

Good news though-- you can STILL run a successful promotion without training your audience to expect them. It just means you need to be doing them a *bit* less frequently and with MAJOR intention. 

Write this down somewhere: You should NEVER ever ever ever run back-to-back promotions in your shop. 

Always give at least 4 weeks between promotions.

At least.

And that’s assuming you’re going to host two different types of promotions. If you want to do 2 sales in a row, you need breathing room of AT LEAST 3 months. 

Because the last thing I want is to get an email/FB comment from you that looks like this:

 
 

It’s a common problem (unfortunately-- this is just one of MANY posts I’ve had in our FREE fb group), because it’s not reasonable or sustainable to offer discounts nonstop (despite Etsy’s pushback).

So avoid this hassle in the first place and keep your sales promos spaced at least 3 months apart ;)

How do I know which type of promotion to host first?!?! So many questions, Morgan!!!

This is 100% up to you, my friend! Here’s a quick recap on the types I recommend:

  • Sales promotion - a promotion where you offer a percentage or dollar off discount for some or all of the items in your shop (<— aka your default answer)

    • Best for quick-wins and clearing out inventory

  • Product launch promotion - a promotion where you introduce a new product line collection (usually 5-10 items) into your shop all at once

    • Best for selling a new collection of items, creating buzz around your shop

  • Contest/giveaway promotion - a promotion where you give away free product in exchange for email addresses entries (<— IMPORTANT! Don’t forget this part!) + increased exposure of your brand 

    • Best for gaining new followers/subscribers, creating buzz around your shop

However, here are a few points to you might want to consider when making your decision: 

» Is it a type of promotion that you're excited about? You're probably a bit nervous to run a full-on promotion (that's totally normal!), but if you're absolutely dreading running a product launch campaign (for example), you may need to take a step back and reevaluate if you've chosen the right promotion type. 

» Is the type of promotion you've selected reasonable for the amount of time you have? For example, if you choose to host a product launch, do you have enough time to create new product AND run a successful product launch campaign?

» Which type of promotion will be the easiest for me to run RIGHT NOW? Believe it or not, you don't have to pick an absurdly complex strategy for your first promotion-- keep things simple and achievable and remember that you can always add on more during your next one-- once you’ve worked out the kinks ;)

In the upcoming weeks I’m going to be sharing even more tips and tricks for nailing your next promo (Black Friday, here we come!), so drop your promo questions in the comments below and I’ll do my best to answer them!

Have you run a smashing success of a promotion before? Tell us about it!

xo, Morgan



Harry Potter, funny cat videos, and your Etsy shop on autopilot

[BI] simplify your sales challenge -06-06.png

It happened again…

*facepalm*

Man, I always have the BEST of intentions. 

I opened up my Macbook to get working on fine-tuning the Simplify Your Sales challenge when I heard that distracting *ding* of my inbox. 

(pre-ps- have you joined the free challenge yet?! It’s 5-days of LASER-FOCUSED strategy designed to help you start growing your sales and automating your revenue— but you’ve got to register for the challenge to participate! Sign up here! I’d hate for you to miss out! on all the fun!)

Okay, but back to that inbox ding…

Of course I pop in to check (because some days I have the attention span of a small puppy), see an email from another biz owner and open it up. Inside she’s compiled an incredible list of list-building growing tips from big name influencers in the industry. 

It looks like it’d be something worth checking out, so I click on it and take a peek to see if I can glean any useful information. 

Next thing I know, it’s been 45 minutes, I’m on Jenna Kutchers PERSONAL blog (not business-- PERSONAL) and filled with this BURNING desire to buy silicone pacifier feeders for my baby off of Amazon because they’re LIFE CHANGING, apparently (I’ll let you know).

I can’t make this stuff up.

I honestly feel like I’m in a Twilight Zone episode-- like, what the heck just happened?!?! How did I get here?!

…and more importantly, am I the only one this happens to?!?!

Okay, okay, so maybe your scenario looks a *little* different (most likely sans silicone pacifier feeders, you lucky duck)…

The kids are finally (FINALLY) in bed and you’ve cleaned up dinner/tidied the house/made yourself a snack (why do cookies always taste better at 9:00 pm?!?! Probably because I don’t have to share them with grubby fingers at that point, haha!), you’ve got 2 glorious, uninterrupted hours to work on your Etsy shop tonight, which feels like nothing short of pure LUXURY. 

You can get a TON done in 2 hours when you’re motivated-- and tonight? You totally are. You’re ready to GET STUFF DONE. 

Fast-forward about 1 ½ hours later, and for some INEXPLICABLE reason…

...you’re now binge-watching funny cat videos on Youtube. 

Can you say goodbye, motivation?!

Question of the day:

How did you get from point A (incredibly motivated, ready to go, can-do attitude)…

…to point B (hitting “watch next” over and over and over again to see what crazy mishap Fluffy got into this time). 

It totally can seem like you’re living an episode of the Twilight Zone when you stop and try to figure out how the heck your motivation turned into this. 

Well, let me give you two good reasons why it may have happened to you: 

  1. You’ve gotten into a habit of breaking promises to yourself— in this case, working on your Etsy business (Rachel Hollis talked about this in her book, Girl, Wash your Face and it rang hardcore TRUE with me). Basically, this means that when you make a promise to yourself to DO something, you can’t count on yourself to follow through.

    OUCH.

    OR…. 

  2. You didn’t go into this 2-hour work time with FOCUS and INTENTION of what you were actually going to accomplish.

    Basically, you went into this 2-hour time block without a PLAN.


Today, we’re going to talk about reason #2 (Rachel Hollis already covered #1 pretty well in her book ;).

You went into tonight with ZERO intention on what you were actually going to get done. 

Sure, you might have had a casual train of thought about how you need to update your product photography or Tailwind or keywords (tangent: how do we always end up back researching keywords?! Surely that has to end at SOME point…)…”

But the bottom line?

It was easier to just say, “You know what? I’m going to work on my Etsy shop tonight!” and leave your intention at that (because that’s still a good thing to do, right?!). 

It was EASY to say that and hope for the best.

But it’s A HECKUVA LOT harder to say, “I’m going to create a master document of my most FAQ from customers + their responses.”

The former statement leaves lots of room for possibilities and changes to the plan-- if it turns out that you don’t feel like working on FAQ’s tonight, you don’t have to because you never promised yourself you would! #winning (or is it?)

No wonder it’s tempting to leave your “goals” open ended!

But let’s get real:

When you sit down to work and find that 2 hours have passed and you have --literally-- NOTHING to show for it because you couldn’t actually decide WHAT to work on when that two hours came…

...it all boils down to lacking FOCUS and INTENTION. 

What do I mean by that?

I mean that you NEED to know— and have a plan of—what you’re going to accomplish (aka what you’re setting out to do) BEFORE it becomes go-time.  


A personal (non-business) example of what lack of focus + intention looks like:

Ready to dive into a REALLY personal example of what this looks like? If so, keep reading…

The post-partum phase is ROUGH.

Usually I talk about this in regards to emotions and mental health, but I’m going to step OFF of that soapbox today to talk about something a little different.

I want to talk about MY experience trying to lose the pregnancy weight.

Now, there are a lot of women in this world that are blessed to have the baby weight melt off of them after a pregnancy . By month 3, they look like like they did back in high school, just with a bubbly bouncing perfectly coiffed baby in tow (if that’s you, know that I not only think you are amazing, but now I am GREEN WITH ENVY).

Currently, I live on a street full of these women.

And they are AMAZING at making post-partum weight loss look effortless and easy. Some have 3+ kids and don’t look a pound over 120.

Now, as I write this post, I am 8 1/2 months postpartum, and I still have about 20lbs to lose before I am back to my pre-baby weight (and that was after throwing up my entire last pregnancy—everyday, multiple times— for 9 months. Ask me about how effective my metabolism is at this point…NOT).

Based strictly off of where I live and the people I am surrounded by, when it comes to wanting to lose the weight, I am DANG MOTIVATED. Like I said, I am surrounded by women who make it look effortless, and I would LOVE to be able to look like them (whether that’s for better or worse).

No matter what we say, no one wants to be the sole post-partum woman in her neighborhood that can’t lose the weight by 6 months (as COMPLETELY unrealistic of an expectation as that is— trust me, I know that’s not “normal”). But when you’re surrounded by people who do it, it’s easy to become discouraged.

So my motivation to work out and eat right? It’s pretty dang high at this point.

And yet there are two ENTIRELY different outcomes that occur based on how I set the stage to wake up in the morning:

  • Outcome #1: If I take the time the night before to set out my mat, grab my neon-colored weights, lay out my clothes, and choose what workout training I’m going to follow the next morning, I’m about 95% likely to follow-through and make it happen (EVEN if it’s core work. My core is non-existent btw, thank you emergency c-sections!).

    This isn’t a hard task— prepping the night before— it literally takes a grand total of about 3 minutes to do— so super quick and easy.

  • Outcome #2: Sometimes, though, it’s been a stressful evening and I jump straight into bed telling myself that I’ll wake up just a little bit earlier tomorrow and I’ll handle everything then— with 0 prep work done the night before. Nothing is ready to go and I have NO idea what kind of workout I’m going to jump into (ha!).

    The results? You guessed it: my follow-through rate for those mornings drops to about 10% (IF THAT, I’m embarrassed to admit).

And no matter HOW good my intentions are for the next morning, if I don’t go into things knowing EXACTLY what I’m going to focus on and what my intentions are, it just doesn’t happen.

Now back to selling on Etsy…


And now a Harry Potter tangent…

Continuing in the spirit of #allthingsrandom (but not really— there’s a point to all of this, I promise!), it’s worth mentioning that I listen to the Harry Potter audio books in my car when I drive about 90% of the time (barring any screeching children). 

This is not a new thing: it’s something that I’ve been doing since I was 24 years old and my husband and I found the entire boxed CD sets at a garage sale (fun fact: I was one of the ones that “grew up” with Harry Potter-- similar ages throughout the whole series release). 

So yes, I’ve been listening to Harry Potter nearly daily for over 6 years now (although I DID upgrade to the digital 21st century NON-CD version a couple years ago ;). Don’t ask me why— I don’t honestly know— but music just really isn’t my jam. I can’t stand the car radio and I couldn’t care less about owning a subscription to Pandora or Spotify (I’ll give you a minute to pick yourself up off the floor-- I know it’s basically blasphemy to say that). 

So I listen to gold old HP instead.

Right now I’m on The Half-Blood Prince (book 6) and the sixth years’ are JUST heading into their first apparation lesson in the Great Hall.

This lesson goes TERRIBLY, btw, and no one manages to make it happen. There’s a lot of humorous attempts that go on, but no one (not even Hermione!) actually accomplishes what they set out to do: to apparate.

The reason?

Wilkie Twycross, the aged apparation instructor, hits it right on the head with the phrase that he stresses throughout the entire training session:

“Destination, determination, deliberation.”

Now, I can’t teach you to apparate (or at least, not without some major splinching), but I can honestly say that at this moment in time?

Harry Potter is 100% applicable to YOU and YOUR ETSY SHOP. 

(Holy crap, did I just relate Harry Potter to selling on Etsy?! Keep reading, my friend)

If you don’t know where you’re headed…. (destination)

“I’m going to work on automating my Etsy shop tonight”

If you don’t know EXACTLY what you’re doing... (determination)

“I’m going to create my FAQ’s tonight and import them into my Etsy shop’s snippets”

If you don’t know HOW you’re going to get there.... (deliberation)

I’m going to open a Google doc and the Etsy site and start copying + pasting over the questions I get over and over again and then type out succinct answers and import them into the Etsy snippets area”

Then you are going to miss the mark (or fail to apparate, depending on YOUR unique situation ;) 100% of the time.

From one #shinyobjectsyndrome squirrel to another,  I think we BOTH need a healthy dose of focus + accountability!

That’s why I am SO excited to invite you to join me for my FREE Simplify Your Sales 5-day challenge, going down August 19-23. 

Here’s the deal: If you give me 5 days (JUST 5!) of 100% dedicated DESTINATION, DETERMINATION, and DELIBERATION towards growing your Etsy shop sales…

...I promise I’ll give you 5 days of INCREDIBLE challenge content that will bring you CLARITY, FOCUS, and the beginning of AUTOMATED GROWTH for your Etsy shop. 

Now, this isn’t your typical “Take better photos!” or “Test your SEO!” advice that you can get just anywhere. 

If that advice was working for you, you wouldn’t be here reading this blog post right now.

No, this is 100% laser-focused strategy designed to help you start growing your sales and automating your revenue...in just 5 days.  

My goal is to get you to the point where you’ll be able to take that 2 hour “work on my Etsy shop” window of time and LEGITIMATELY watch funny cat videos on Youtube...and still make sales because #automation. 

(still not saying that’s the best use of your time [although some days…], but this will at least allow you to do it in a way that’s guilt-free ;)

Here’s how it works:

On Monday, August 19th, our Simplify Your Sales challenge will officially kick off. You MUST be registered for the event to participate + receive your daily challenges. Save your spot here!

Each day for the next 5 days will be broken down into 3 phases:

  • Phase 1: You will receive an email in the morning with that day’s lesson overview + daily assignment. It will also include a link to join us during the daily livestream.

  • Phase 2: You’ll be invited to join us for a daily livestream that goes over that day’s topic, but more in-depth— kind of like the 2.0 version of the email we sent you earlier in the day :) During the livestream I’ll walk you through EXACTLY what to do for the challenge and answer any questions you may have so you can hit the ground running

  • Phase 3: After the livestream, it’s your job to DO THE WORK. The assignments (delivered via email) are designed to be completed in 30 minutes or less, and once you’ve completed them, you’ll be invited to share them under a specific post thread in our private challengers FB group for feedback and accountability (<— SO important!). I’ll be popping in to help answer any questions that come up as well :)

…and then we’ll repeat those phases every day for 5 days.

By the end of the week, you’ll be well on your way to simplifying your ENTIRE sales process— and finally feeling confident about your Etsy strategy

Sound like something you want to be a part of?

Click HERE to sign up for the FREE challenge!


(and even if you can’t join us LIVE, if you sign up, you’ll STILL get lifetime access to all the challenge content!)

Will I see you there?!

xo, Morgan

Boostrapping your Etsy shop: How to know WHEN it's time to invest in your business (or if you even should!)

[BI] investing in your etsy business-32.png

*bangs head against desk*

(It’s never a good sign when a post starts out like that, #amiright?!)

But OOOOH, we’re going to talk about a good one today-- and it involves busting the HECK out of the ever-popular MYTH that “You can build an online business for “free” as long as you hustle your buns off like crazy.”

Now, I’m not referring to inventory or equipment or envelopes or anything like that. You and I both know there’s no way around those sort of business costs. 

No, I’m talking about the market-y, business side of things. You know—the actual “business” part of your Etsy shop where your right-brain creative side tends to go into instant freeze mode :P 

So let’s talk about it and hopefully I can guide you through it :)

There’s this super-popular myth out there that floats around various Etsy conversation circles that as long as you’re willing to hustle SUPER hard, spend MONTHS researching your butt off, and test and tweak every single detail of your shop, you can become wildly profitable with $0 investment, because #hardwork and #googlesavestheday. 

Can I just be the first to say it? That is RIDICULOUS :P

Now, I’m not saying the hustle mentality is ridiculous-- seriously-- I admire the HECK out of all you hustlers out there-- I KNOW it’s not easy.

No, the ridiculous part is this teensy, tiny detail that everyone seems to forget when talking about how they built their businesses “for free.”

Searching for answers and strategy on Google (or the Etsy forums, heaven forbid) is NOT actually “free.”

(wait...what?!?!)

Now, I will fully acknowledge that it may not cost you MONEY to use Google as your business mentor...

It IS costing you something else. 

TIME.  

Yep, we’re going there today :)

The “time” investment myth

Now, initially, investing in time may seem to save you money. 

And it’s definitely the “safety net” option for a lot of us (myself included when I started!) because let’s face it: there’s this (however irrational) fear that if we invest real-deal MONEY into our business, we *might* not actually get it back. 

And when you’ve worked your buns off for that profit (and yes, I KNOW how many Instagram posts it took to make that sale!), it’s dang HARD to throw it back into your business for something that only “might” pay off. 

Over the years (and I’ve been at this “selling online” thing for over 8 years now!), I’ve come to realize just how backwards that way of thinking is. 

It’s time to stop looking at business investments as “risky” and instead look at it as the most straightforward way to GROW your business. 

Because guess what?

Investing time in your business? That’s risky, too.

You don’t know if the strategies that you spent HOURS researching for the past week will even pay off.

And you’re definitely NOT going to get that time back.

In my experience (below!), investing $$$ in my business has been the FASTEST and most STRAIGHTFORWARD way of growing my business.

My history in investing in my biz. 

If you’ve followed along with me at all, you know that one of my first “business” investments was a $500 60-minute business coaching call back in 2013. 

This call was the SCARIEST thing I had done in my business up to this point. 

Before this initial investment, I had boot-strapped my way through my first online shop-- picking up as many free “tips” and “tricks” as I could along the way and spending a ton of TIME (see-- there it pops up again!) in that “two steps forward, one step back” phase. 

Because I had NO clue what I was doing and was relying on a bunch of free articles from around the web to fashion a makeshift “strategy,” I’ll be the first to admit it was far from glamorous and definitely NOT smooth sailing. 

I like to think of it as my “smeared mascara” business phase ;)

So I invested a lot of TIME during this phase.

And yes, it was technically “free” in terms of money. I didn’t actually have to spend a dime figuring this stuff out via Google.

But it was costing me in other ways.

TIME.

PROFIT.

MY FREAKIN’ SANITY.

So in September 2013, I booked that business call and made a non-refundable $250. 

(and then proceeded to almost lose my lunch because $250!!!!!). 

That business call changed EVERYTHING for me. 

And no, I’m not just talking about the crystal clarity I got from actually being handed a STRATEGY and not just a bunch of random tips and tricks….

...I’m talking about the fact that instead of wasting 100+ hours (ps- that’s MONTHS in stay-at-home-mom standard time) like I did last time trying to hodge-podge together a makeshift “plan” on my own (that revolved around nearly 100% SEO if you’re wondering) ....

...I had one CUSTOMIZED and COMPLETED in just 60 minutes with an actual e-commerce marketing strategist (and not some random website ghostwriter). 

Now, that’s not to say that it didn’t take time to implement said plan. 

I still had to do the work. Yes, it was laid out for me, but I still had to IMPLEMENT it. 

But because I had already created and outlined my entire marketing system plan on that 60-minute $500 phone call, I was able to jump into that IMPLEMENTATION phase right away. 

(you know-- the part of the strategy where you actually make money. Aka, NOT the “research + development” phase that we all get so comfortable in but earns us $0 ;)

And here are the results of my FIRST month being open with shop #2 on Etsy:

Screen Shot 2019-08-06 at 8.40.44 PM.png

Now, just for fun, let’s just contrast that with month #1 over in my first shop:

(Real-life, unedited screenshot of my first shop. I’ve never shared this with anyone before, so you’re welcome.)

(Real-life, unedited screenshot of my first shop. I’ve never shared this with anyone before, so you’re welcome.)

[Also- if you’re wondering about the actual timeline because #detailsareawesome: I didn’t even have an Etsy shop opened yet when I scheduled this call (I had closed down my original shop, Highbury Place, in July 2013, scheduled this call for September 2013, and opened my new shop, Little Highbury, in late Nov/early Dec 2013). Proof that it’s NEVER too early to invest in your biz ;)]

Okay, back to the investment situation:

Now, up front, it seems glaringly obvious which one cost me more money…

The $500 marketing call, right?!

Actually, no. 

Because when you look at the cold, hard data, both of those options cost me something:

  • Shop #1: I invested $0 and earned $0, which resulted in…(wait for it).... $0. 

  • Shop #2: I invested $500 and earned $1252.40, which resulted in +$752.40 just in month one!

See where I’m going with this?!

Shop #1 breakdown:

Shop #1 cost me in TIME. I spent MONTHS researching the heck out of my SEO strategy and having nightmares about keywords. And that was BEFORE I even implemented them. Now, were those keywords “free” to implement in terms of money? But they cost me in lost revenue. 

How? Because there were shops in the same niche as me who were busy making sales and filling orders while I was too busy researching and re-researching keywords behind-the-scenes to have the time to ACTIVELY do something with my shop that would actually result in sales.

Shop #2 breakdown:

Now shop #2 cost me in MONEY. I spent $500 and 60 minutes with a business coach. Day one of opening my shop, I was in the negative by -$500. By day 30, I had made a gross profit of $752.40 (which actually netted around $675.00-- I had a high markup on my product ;)

So the bottom line?

Investing that $500 actually made me MORE money.

As counter-intuitive as it seems, investing MONEY in your business is the fastest way to grow your revenue. 

I need you to understand this: NOTHING in business is free. 

(dang it!)

You’re either going to have to invest TIME or MONEY in growing your Etsy shop. 

For me, I’ve always found money to be the better investment overall. Yes, there are definitely things I still Google to quickly figure out, and you can find a lot of incredible content out there for “free.”

But for other things (ie- like adding custom CSS to my site, designing promo graphics, or creating landing pages), spending the $1,000 to my graphic designer is MORE THAN WORTH THE COST of trying to figure it out on my own and losing valuable hours (let’s be honest: DAYS) that *could* be spent on strategies that actually make me money.

And give me more time with my family :)

(fun fact: at this point in 8+ years selling online, I’ve invested over $75,000 in business investments and I can count on one hand the number of times they DIDN’T pay off.)

So where do you recommend I invest money in my business first, Morgan?

Great question! There’s honestly no “one-size-fits-all” answer for everyone, because everyone is at different stages in their Etsy shop experience:

For the “I’m-just-getting-started-and-what-in-the-heck-am-I-doing?!” Etsy seller:

Right now, your main focus should be on FIGURING OUT YOUR MARKETING. 

Our goal is to make you profitable, but if you have NO idea what you’re doing with your marketing, it’s going to be a hard sell (ha!) to make that happen. Whether you like it or not, as a just-getting-started-Etsy-seller, you ARE the marketing expert of your shop (yes, you right-brain creative person!). So treat yourself like one!

Whether you decide to spend months down the rabbit hole piecing together your own strategy (again, costing you TIME), or joining us in my signature done-for-you marketing automation system program, Mastermind Your Marketing, you NEED to get your marketing figured out STAT-- before you invest in that fancy-schmany logo designer or throw tons of money (down the toilet) on ads.

Understanding your marketing is the FIRST step to a profitable Etsy shop-- it shouldn’t be something you “figure out later.”

For the “Alright-my-marketing-is-starting-to-work-and-I’m-doing-okay-for-myself” Etsy seller:

It’s time to introduce some additional AUTOMATING YOUR BUSINESS. 

Now if you joined us back in Mastermind Your Marketing, you’ve already got a system implemented that is almost entirely automated. So your marketing? It’s already automated #heckyes :) (and if you haven’t automated your marketing, what are you waiting for?!)

Your automation should include scheduling your social media strategy, automating your sales funnel sequences, importing canned responses for your customer service inquiries.

Basically anything that CAN be duplicated and repeated to save you time should be done-- because things are on their way to CRAZY anytime now-- so let’s get ahead of the curve :)

For the “I’ve-got-the-marketing-down-but-I-can’t-keep-up-with-orders” Etsy seller:

Right now, your main focus should be on GROWING YOUR TEAM. 

Up to this point, you’ve worked IN your business. When you get to this (insanely awesome) stage, it’s time to start working ON your business. 

And that means letting things go...to someone else, that is ;) 

It should come as no surprise that things take off QUICKLY with a marketing system in place (seriously-- I hit my first five-figure month [$11K] just 10 months after opening my shop and implementing one!), and you’re going to feel those growing pains something fierce-- so let’s tackle them head-on!

Now is the time where you look at hiring out contract workers and streamlining your systems. Hire your first VA to manage your bookkeeping and order your supplies. Contract out with a few local people (or even an order fulfillment center!) to help fulfill your orders. Hire a marketing VA on retainer so you don’t have to handle the scheduling yourself. You DON’T have to hire actual real-deal employees-- contracting is just fine for now-- but you DO need to get some help or you’re going to burnout in about 1 ½ weeks (not that I’m speaking from experience…)

You need HELP-- so don’t be afraid to take that leap and bring some support on board. 

Your family (and your sanity) will thank me later ;)


Whew-- and that is IT. That is my two cents (or 2 bajillion...I mean, who’s counting anyways?!) on investing in your business. 

Here’s what I need you to take away from this: NOTHING IN BUSINESS IS FREE. 

You’re either going to have to invest your TIME or your MONEY. 

It’s up to you which makes the most sense for your business and what is going to bring you the results that you want in the timeframe you’re looking for.

What do you think? Do you completely agree/disagree? Let me know in the comments below :)

xo, Morgan


Ready to get your hands on a done-for-you marketing system for YOUR Etsy shop (and save yourself some TIME ;)?

The doors to my signature program, Mastermind Your Marketing, are opening Friday, August 23.

 
 

Introducing: The Etsy (+ Beyond!) Ultimate Business Bundle Giveaway!!!

[BI] giveaway graphic-16.png

It’s no secret: I loooooooooove giving away stuff for free-- free workshops, free blog posts, free communities...

Yep, I’m all about the free stuff :)

But today I’m SUPER excited to be taking the whole freebie “giveaway” concept to a WHOLE NEW LEVEL.

And I’m doing it by partnering with some of the TOP experts in the e-commerce industry to help you fast-track your Etsy shop’s success.

Introducing….

Giveaway master image-13.jpg

>> Enter the giveaway HERE! <<


This giveaway (valued at nearly $3,000!!!) has literally EVERYTHING you need to fast-track your online shop’s success-- courses on graphic design, photography, marketing, the whole shebang.

Excited yet? You should be! Here’s what you could win:

  • (1) free enrollment in Mastermind Your Marketing by Morgan Nield ($597 value)

  • (1) free enrollment in The InDesign Field Guide by Paper & Oats ($499)

  • (1) free enrollment in Launch Your Shop by Gemma Bonham-Carter ($497)

  • (1) free enrollment in Create. Launch. & Flourish by Rebecca Marie ($399)

  • (1) free enrollment in Photoshop 101 by Sarah Design ($97)

  • (1) Foto Rx Product Photography Editing Actions by Foto Rx ($100)

  • (1) Etsy Seller Spreadsheet + 2019 Goal-Getting Guidebook by Paper + Spark ($64)

***This giveaway runs from 2/11 - 2/15 at 10 pm MST. ***

 

Now let’s learn a little bit more about the prizes ;)

Prize No. 1: Mastermind Your Marketing by Morgan Nield

What it is:

Mastermind Your Marketing is my step by step program that teaches you how to implement a profitable marketing system to bring consistent, daily sales to your Etsy shop on autopilot.

Instead of trying to piece together hundreds of outdated marketing “tips” and “tricks” from the Internet, Mastermind Your Marketing will walk you through (start-to-finish) how to create an entire done-for-you marketing strategy following my signature four-part method for consistent sales  (optimize, attract, convert, scale).

 
mym mockup - expanded-02.png
 

Prize No. 2 : Launch Your Shop by Gemma Bonham-Carter

What it is:

Launch Your Shop is THE program for any online business owner wanting to design, launch, and market an online shop to create an additional stream of revenue for their brand.

The program includes a comprehensive online course, live coaching, workbook, graphic design training and more. Literally EVERYTHING you need to go from zero to profitable, scalable online shop. 

 
LYS-course graphics (4).png
 

Prize No. 3: Create. Launch. & Flourish by Bex Marie

What it is:

Create. Launch. & Flourish is an 8-week DIY Website roadmap for handmade business owners who want to craft a thriving online shop from scratch.

In this program, you’ll be given the exact tools and training you need (+ an online community to boot!) to go from zero to fully-functioning website— in just 8 weeks (yes, even if you’re a complete newbie!).

 
CLF-Course-Components.png
 

Prize No. 4: The InDesign Field Guide by Kelsey of Paper & Oats

What it is:

Instead of investing years of schooling (and major $$$) in learning how to be a graphic designer, you can fast-track your success with The InDesign Field Guide.

Inside this comprehensive program, Kelsey will teach you how to use Adobe InDesign like a pro to design almost anything you could need for your creative business — like lead magnets, social graphics, blog graphics, workbooks, ebooks, print books, stationery, course materials, promo graphics, and more!

You’ll never have to hire out your design work again!

INDFG-full-mockup-courseonly.jpg

Prize No 5: Photoshop Mockups 101 Challenge by Sarah Guilliot

What it is:

The Photoshop Mockups 101 Challenge is designed for Photoshop newbies to dive into the program and become comfortable with creating digital mockups to showcase your products.

Inside this challenge, you’ll get access to free stock photography starter files, in-depth training videos, and a complete Photoshop tool breakdown so you know EXACTLY what you’re doing inside the program from day 1— and ditch that Photoshop intimidation factor once and for all ;)

 
photoshop-mockups-101-challenge.png
 

Prize No. 6: Product Photography Editing Actions by Foto Rx

What it is:

Instead of spending hours constantly tweaking and adjusting your photos in Photoshop, The Foto Rx Product Photography Editing Actions package allows you to quickly troubleshoot + edit your photos in as little as one click.

Inside this action bundle, you’ll receive over 40 premium Photoshop actions (hello one-click editing!), Etsy and social media templates, and a PDF guide with descriptions and samples of all the actions included (so you know exactly what one to use each time).

 
fotorx mockup-15.png
 

Prize No. 7: The Etsy Seller Spreadsheet + The 2019 Goal-Getting Guidebook for Makers by Janet of Paper + Spark

What it is:

The Etsy Seller Spreadsheet is a spreadsheet template created specifically for Etsy shop owners to automate and simplify their monthly bookkeeping process (no more last-minute tax-time hustle!). This tool compiles your business’ revenue and expenses each month to calculate your net profit with separate tabs to help you categorize expenses, along with monthly tabs for importing your Etsy transactional data directly from Etsy.

The 2019 Goal-Getting Guidebook will walk you through setting goals specific to the handmade biz industry with an emphasis in concepts like product development, seasonal trends, profit margin by product, and more.

You’ll end up with a complete action plan for the year ahead, all designed around the main goal of being able to pay yourself your goal amount.

2019goal-getting-guidebook.jpg
 
spreadsheet-listing-etsy-turbo.jpg

Can you imagine how awesome and life-changing it would be to win this entire bundle?!!

So let’s make it happen ;)

How to win:

  1. Enter the giveaway RIGHT NOW

  2. Get your Lucky URL link when you do

  3. Share your Lucky URL like a CRAZY person (because everytime you share, you just keep racking up the entries!)

  4. Post your Lucky URL link in business Facebook groups, Instagram comments, Pinterest, basically anywhere you can think of :) The more people that see it and enter through YOUR link, the more entries you get and the better your chances of winning!

Winning this giveaway could change EVERYTHING for you-- so what are you waiting for??

Ready?

***This giveaway runs from 2/11 - 2/15 at 10 pm MST. ***