How to Build a 6-Figure Business with the 1 Digital Product: 1 Simple Funnel method

Feeling overwhelmed by the pressure to create multiple products, endless funnels, and complex automations in your digital product business? You’re not alone — but what if you didn’t need all of that to grow a wildly profitable business?

In this episode, I'll breaks down my signature “one product, one funnel” strategy — a proven, simplified business model that can take you to six figures without burnout, complexity, or a huge team. Whether you're just starting out or scaling back to align your business with your lifestyle, this episode is a must-listen for anyone craving clarity and sustainable growth.

Why More Offers ≠ More Money

Contrary to what the digital marketing world often teaches, adding more products, more funnels, and more “stuff” doesn't always lead to more revenue. In fact, it often leads to burnout and less profit.

Morgan shares her personal experience running two types of businesses: one with multiple offers, employees, and complicated systems — and another with just one powerful digital product and one smart funnel. Spoiler: the simpler business was more profitable and fulfilling.

What Is a Core Offer — and Why You Need One

Your core offer is your main money-making product — the foundation of your funnel and business. It's a solution-driven, transformation-focused offer (typically priced between $97–$997) designed to give your audience a real result.

Examples:

• A $297 brand-building workshop that helps users create a complete brand.

• A $497 job interview course with resume templates, prep guides, and video tutorials.

The key is that it solves one specific problem and delivers a clear transformation.

How to Validate Your Core Offer with a Strategic Tripwire

Worried your core offer might not sell? Don’t create a random low-ticket product — instead, pull a tripwire from your core offer itself. This could be:

• The first module of your course.

• A bundle of done-for-you templates from your full product.

Offer it at a lower price point ($7–$47) as an exclusive, limited-time deal after someone joins your email list. This small sale:

• Validates demand for your core offer.

• Starts generating revenue immediately.

• Attracts the right-fit customers ready to buy more.

Focus Creates Profit

When all your marketing efforts point to one thing, your message becomes clearer, more consistent, and more persuasive. You’ll develop sharper marketing instincts, clearer messaging, and more impactful content — because you’re refining one message for one transformation.

This focused approach also:

• Simplifies your content strategy

• Eliminates decision fatigue

• Builds a brand known for results (not just more content)

Final Thoughts: Keep It Simple, Keep It Profitable

You don’t need 10 digital products or 12 sales funnels. You need:
✅ One transformation-driven core offer
✅ One smart, simple funnel
✅ One clear path to revenue

When you align your offer with your lifestyle and focus on real results instead of shiny strategies, business becomes a whole lot easier — and a whole lot more profitable.

💬 Want Help Creating Your Core Offer + Funnel Strategy?

If you're ready to ditch the overwhelm and finally build a business that feels good and pays well, my 90-minute one-on-one strategy session is designed to help you map out your profitable core offer and simple funnel.

💡 Get clarity, confidence, and a custom roadmap to your six-figure digital product business — without burnout.

➡️ DM me on Instagram @MorganNieldCo or
📩 Email me at [email protected] to chat about whether we're a good fit to work together!