If you feel like you are hustling nonstop week after week to market and sell your products, it's time to reevaluate your "strategy."
Social media is NOT the best (or most efficient!) way to promote your Etsy shop.
Here's the deal: I KNOW you're busy and I KNOW you have so much to do every. single. day.
So what if I told you that you could DITCH the social media and STILL MAKE SALES??
Yep-- I'm completely serious.
(cue the hallelujah chorus!)
It all begins with a MARKETING SYSTEM.
And in this post I'm going to be introducing you to EXACTLY what that is + why it's the SMARTEST thing you'll ever implement for your Etsy shop (hey-- it’s what I used for LittleHighbury to the tune of over 23,000 sales and $600K+ in revenue!)
So…what the heck is a marketing system?
It’s basically your new BFF ;)
But in all seriousness, a marketing system is simply a way to funnel potential customers into your door, familiarize them with your brand, and turn them into paying customers.
What this means for you: Instead of hustling every single day for every single sale, a marketing system AUTOMATES a large part of that and works 24/7 to drive you consistent sales on autopilot.
Meaning that you don’t have to play that e-commerce “feast or famine” sales game any longer (which is honestly the worst!).
Inside my signature program, Mastermind Your Marketing, you’ll learn that there are 4 must-have phases you’ll implement to create a profitable marketing system:
Phase 1: Optimize
Make sure your shop is set up for conversions BEFORE you start driving traffic.
Phase 2: Attract
Begin funneling the RIGHT type of traffic into your shop using effective traffic-driving strategy.
Phase 3: Convert
Have a sales sequence in place that warms potential customers up to your brand and secures the sale.
Phase 4: Scale
Set up multiple touch points for your shop so that your sales can maintain consistency on a day-to-day basis.
Learn more about each of these phases by grabbing your FREE Etsy Marketing Roadmap below!
Okay, so where does social media fit into this plan?
Wait for itttttttttt….
Unpopular opinion of the day: Social media is NOT the most effective way to bring sales to your Etsy shop.
Whew--so glad to get that off my chest ;)
Let’s face it: Up to this point, you’ve been beat over the head with the notion that:
…social media is THE only way to make sales online without ads.
…that the more social media platforms you use and more frequently you post, the better.
…that every single caption needs to be witty and clever and that your photos….oh, don’t even get me started on photos (if you’re not a pro photographer, you might as well throw in the towel).
Aint nobody got time for that!
If your social media is stressing you out (and I’m 99% sure that if you’re reading this article, it probably is ;), it’s time to take a step AWAY from social media and start focusing your efforts on more efficient and profitable marketing activities.
Like implementing a marketing system ;)
Giving up social media sounds too good to be true…
It almost does, doesn’t it?!
I hear your skepticism loud and clear ;)
So let me set the record straight-- you aren’t just going to wave a wand and magically have a marketing system implemented in your Etsy shop.
That would be too good to be true.
Implementing a marketing system is going to take some work.
In fact, it’s going to take quite a bit of work in the beginning-- especially if you’ve never done anything like this before.
But we’re going to front-load that work so that we can minimize your work later.
Meaning: Work hard now, reap the rewards later.
Because once you’ve got it set up correctly, your marketing system is going to do the heavy lifting for you.
And it’s going to do it BRILLIANTLY.
(And allow you to finally stop thinking of “marketing” as a nasty four-letter word ;)
So where’s the “secret sauce” in all of this?
I’m guessing if you’ve stumbled upon this article, you’ve probably fallen down the rabbit hole at least once with researching how to market your Etsy shop.
And you’ve probably learned a lot of “tips” and “tricks” along the way that you’re implementing left and right but aren’t seeing any results.
In fact, at this point you might even be second guessing your products and ability to be an online business owner because none of those tips you’ve implemented are actually working.
(I call this the “throwing-spaghetti-at-the-wall” phase that most Etsy shop owners start out at ;)
Can I let you in on a secret?
It’s not you, it’s them.
The reason all of your hustling isn’t working is because those “tips” and “tricks” you’re trying to implement?
They’re not designed to work together.
Because while you’re pulling this bit of advice from Expert A and that piece of advice from Expert B, you’re only seeing a *small* portion of a much BIGGER picture.
Kind of like the whole iceberg philosophy where you can only see a little bit at a time ;)
And without a change in mentality, you’re never going to be as successful as you deserve because you don’t really understand the “big picture” of what you’re doing (and the steps you’re missing in the process).
So the “secret sauce” (that I’m about to tell you-- *gasp*!) of a marketing system is that you can see the ENTIRE PICTURE from start to finish.
You’ll understand how every piece of the puzzle you implement fits into your overall strategy-- and how they work TOGETHER to turn a casual browser into a lifelong customer.
No more creating social media posts and online content just for the sake of creating them.
You’ll understand EXACTLY why each piece of the puzzle matters and how it contributes to the customer sales journey.
The whole sales automation aspect? That’s honestly just the icing on the cake ;)
So….where do I even begin, Morgan?!
Here are two take-action steps for you today:
1. Sign up for the Mastermind Your Marketing VIP waitlist so that I can walk you through this entire process (and tell you exactly what to do and when to do it) in the fastest and easiest way possible (because every day you wait to implement your marketing system is a day you’re leaving serious $$$ on the table).
2. Download the Etsy Marketing Roadmap. It will give you a more complete roadmap of how to get started implementing your marketing system + prevent you from making some CRUCIAL mistakes that I see over and over again.