If you’ve read any of my other blog posts, you probably know that I’m a HUGE advocate of responding ridiculously quickly to Etsy conversations. There are a few of reasons for this:
1- It clears up your to-do list. If you can respond immediately, you don’t have to make a reminder to yourself to respond later. Plus it’s one less thing weighing you down throughout the day.
2- It seals the deal. If someone is messaging you, that’s great-- it means you have a potential customer in the wings! Respond quickly (I already recommend within ½ hour if you can manage) and you’ve pretty much sealed the deal-- they’re still in the mind of thinking about your brand, and your conversation can serve as a confirmation that it would be smart to purchase from you.
3- It legitimizes your brand. Even if you’re working part-time on the weekends while you do a full 9-5, by responding quickly to conversations, customers can see that you take your business seriously-- and not just as a hobby.
It’s one of those things that you know you should be doing (since everybody and their dog coins the phrase “the money is in the list”), but if you’ll permit me, I’m going to make a guess that it’s probably been at least 6 months since you last emailed your list (no judging here—we’ve all been there and I'm currently digging out of an email marketing rut myself).
Your growth is probably feeling a little stagnant as well. Did you gain 20 subscribers last month? 10? 3?
If you’re just getting started with email marketing, it can be INCREDIBLY discouraging to try to grow your list from 0—because nobody really talks about how to do it-- they just tell you it's important to do (<-- worst advice ever). Add the fact that Etsy’s TOU’s make it EXTREMELY complicated to build a list and it’s no wonder you’re burned out before you’ve even started.
What if I told you that I could help you grow your list like MAGIC?