Guys. This post is about to get real :)

Today we’re going to talk about all of the discouragement and myths that people say about selling on Etsy. And if we’re being honest? They might even been things that you’ve said at one point or another.

In fact, if you’ve ever been discouraged about selling on Etsy, you’ve probably fallen prey to some of the more popular myths out there:

When I opened my first Etsy chop circa 2011 I was obsessed with stats. Seriously—I would find myself popping into my Etsy shop 8-10x/day just to see how many views I had, if I was getting favorites, and all that jazz.

And while it’s not bad in and of itself to check in on your stats (and if you aren’t currently doing it, you should be!), it can become a really unhealthy cycle when you start obsessing over ALL the numbers instead of focusing on the ones that really matter—the ones that bring you sales.

Yes, that’s right—not all views and favorites and likes are created equal...

Adding new product to your Etsy shop is a fantastic way to give your sales a boost, but sometimes in our overwhelm to add more and more new product, we lose sight of the bigger picture--the brand experience we're creating.

So before you add 10 new products in a hurry to keep relevant on Etsy, take a moment and answer these 5 questions about the product you're planning on adding to your shop...

Driving traffic from multiple channels is absolutely CRITICAL to your long-term Etsy success.

But I can sense you shaking your head—you don’t have time for marketing on multiple platforms—you’re already stressed to the max trying to make your product—how are you supposed to find the time to promote your Etsy shop across a whole slew of channels?

Spoiler alert: It's not as bad as you think :) ...

I’ve said it before and I’ll say it again: Picture-perfect photos are what get your customer in the door, but crafting clever copy is THE KEY to turning that casual browser into a paying customer.

And paying customers = profitable Etsy shop :)

Today I’m sharing 6 (because I couldn't stop at 5!) of my favorite strategies to help you revive the copy in your Etsy shop so that it is succinct, persuasive, and will convert like crazy (<-- let’s be honest, that’s the real perk here!)...

One of the hardest parts of running an Etsy shop is in those early days is hustling like crazy listing product, only to put it out in the world to sell….and watch it fall flat on it’s face.  

(hey, I've definitely been there!)

And while it’s usually not that difficult to fix the actual problem, it IS difficult to pinpoint that actual problem—because it could honestly be any small thing...

If you opened your Etsy shop to crickets, chances are you’ve probably adjusted your prices. A few times. At least.

Hey, we’ve all done it, so you’re in good company, my friend!

If pricing your products has you completely overwhelmed ("I'd never pay that much for _____!"), then stop whatever you were doing and let's get one thing straight: Your mindset is wrong.

We're not pricing based on what you would pay for your items (you can make them yourself, so why would you ever buy them anyways?!)-- we're pricing our products based on a simple math formula that produces consistent, achievable numbers every. single. time....