If you’ve read any of my other blog posts, you probably know that I’m a HUGE advocate of responding ridiculously quickly to Etsy conversations. There are a few of reasons for this:

1- It clears up your to-do list. If you can respond immediately, you don’t have to make a reminder to yourself to respond later. Plus it’s one less thing weighing you down throughout the day. 

2- It seals the deal. If someone is messaging you, that’s great-- it means you have a potential customer in the wings!  Respond quickly (I already recommend within ½ hour if you can manage) and you’ve pretty much sealed the deal-- they’re still in the mind of thinking about your brand, and your conversation can serve as a confirmation that it would be smart to purchase from you. 

3- It legitimizes your brand. Even if you’re working part-time on the weekends while you do a full 9-5, by responding quickly to conversations, customers can see that you take your business seriously-- and not just as a hobby. 

SO email marketing.

It’s one of those things that you know you should be doing (since everybody and their dog coins the phrase “the money is in the list”), but if you’ll permit me, I’m going to make a guess that it’s probably been at least 6 months since you last emailed your list (no judging here—we’ve all been there and I'm currently digging out of an email marketing rut myself).

Your growth is probably feeling a little stagnant as well. Did you gain 20 subscribers last month? 10? 3?

If you’re just getting started with email marketing, it can be INCREDIBLY discouraging to try to grow your list from 0—because nobody really talks about how to do it-- they just tell you it's important to do (<-- worst advice ever). Add the fact that Etsy’s TOU’s make it EXTREMELY complicated to build a list and it’s no wonder you’re burned out before you’ve even started.

Well….

What if I told you that I could help you grow your list like MAGIC?

"How can I turn my views on Etsy into sales?!?!?!"

This is without a doubt the #1 question I am asked every. single. day. in my email inbox.

And today, I’m going to attempt to answer that because:

1. it’s a really good question, and
2. it’s definitely worth an entire blog post and not just a quick email response :)

Alright, so how DO you turn those visits/views into sales? Well that's the million dollar question, and today I'm giving you the honest answer....

Guys. This post is about to get real :)

Today we’re going to talk about all of the discouragement and myths that people say about selling on Etsy. And if we’re being honest? They might even been things that you’ve said at one point or another.

In fact, if you’ve ever been discouraged about selling on Etsy, you’ve probably fallen prey to some of the more popular myths out there:

Since starting my Etsy shop, I’ve tried TONS of different strategies to drive more traffic and make more sales.

Some have been CRAZY successes. You know-- the kind you can repeat over and over again and see crazy-amazing results every single time.

But had I known which strategies to avoid? What marketing tips that were duds? What myths were holding me back from reaching my crazy Etsy dreams?

Well, I probably would have earned that six-figure income a lot faster ;) >>>

When I opened my first Etsy chop circa 2011 I was obsessed with stats. Seriously—I would find myself popping into my Etsy shop 8-10x/day just to see how many views I had, if I was getting favorites, and all that jazz.

And while it’s not bad in and of itself to check in on your stats (and if you aren’t currently doing it, you should be!), it can become a really unhealthy cycle when you start obsessing over ALL the numbers instead of focusing on the ones that really matter—the ones that bring you sales.

Yes, that’s right—not all views and favorites and likes are created equal...