2016

How to Automate Your Etsy Marketing (AKA Make Sales on Autopilot)

How to Automate Your Etsy Marketing (AKA Make Sales on Autopilot)

That time that I almost quit my Etsy shop...

Can I get real with you for a second?

Just over 2 years ago I was on the brink of burnout with LittleHighbury. For real. I was on track to double my first year's income, and I was seriously burning the midnight oil at both ends. I was irritable towards my family, irritable towards my customers (I had to have my husband respond to more than one Etsy conversation for me...), and more especially-- irritated that I had to work so freakin' hard to promote my Etsy shop.

How To Create A Captivating Instagram Bio : 4 Easy Steps

How To Create A Captivating Instagram Bio : 4 Easy Steps

Have you taken my free e-course yet? If you answered yes, then high-five! If you answered 'no," then why not? Hustle on over here and sign up-- I promise it's worth more than some paid courses out there ;)

If you've taken he course before then you've (hopefully!) gone through the target market exercises and hopefully discovered your ideal customer. I know it seems silly to be talking to an imaginary person, but trust me on this! It honestly is going to make marketing your Etsy shop so much easier....

10 reasons you’re not making sales on Etsy (+ how to fix that!)

10 reasons you’re not making sales on Etsy (+ how to fix that!)

I’m a firm believer that ANYONE can be successful on Etsy. It’s not just for those “lucky few” and it’s certainly not just for certain products. If there's a market--or you have a desire to create the market-- then you absolutely CAN be successful on Etsy. Honestly.

Today I'm exploring 10 of the most common mistakes I see with Etsy shops + offering actionable tips to troubleshoot these problems today. As in right now.

So what are you waiting for? Let's dive in!..

The Best Kept Secret of Increasing Sales on Etsy

The Best Kept Secret of Increasing Sales on Etsy

If you’ve been selling online for any length of time, you’ve probably noticed that there are ebbs and flows of e-commerce. Now, I'm not talking about seasonal fluctuations-- we all know about those! Just the general day to day highs and lows of running a small business (and yes, it even happens to those of us with thousands of sales).

If you’re anything like me, you probably get a little discouraged when you’ve had a couple of good sales days and then suddenly things just seem to come to a halt for a few days and you are left confused, frustrated, and feeling worthless. Nothing you've done has changed, so why do sales sometimes just slow to a halt?!

LET'S FIX THAT!...

3 ways to go the extra mile with your Etsy customer service

3 ways to go the extra mile with your Etsy customer service

Customer service is a HUUUUUUUUUUGE factor in gaining traction on Etsy-- not only does Etsy reward excellent customer service with higher search placement (read: free traffic), but it is also one of the best ways to set your shop apart from everyone)

And here's another thing: it costs 5x more to attract a new customer than to retain an old one. And I'm not just talking about dollars and cents-- I'm talking about 5x more TIME (and if you're anything like me, you're probably a bit short on that!). Wouldn't it be awesome if you could save some MAJOR time by selling to previous customers-- customers who already KNOW your brand + LOVE IT.

Hey, strategy that saves time? I'm in!...