Have you ever fallen down the rabbit hole of Etsy and been insanely jealous of shop after shop after shop that just seemed to be OVERFLOWING with sales while your product was just as good (and let’s face it—maybe even better) and you are still hustling hard every. single. day. just to hear that one *cha-ching.*
It’s like every other seller on Etsy knows some mystical, magical secret about making sales and somehow you got left out of the loop.
I’ve got some good news for you, my friend: There is NO “mystical, magical secret” to making sales on Etsy. Those power sellers on Etsy?
Well, they have a little somethin’ somethin’ in place known as a marketing system (or "marketing funnel").
Now maybe you’ve heard of this term, maybe you haven’t. I’m here to tell you that I spent the better part of 2 years on Etsy not knowing anything about “marketing system,” and so I hodge-podged my way through selling on Etsy to the results below :
And while $3,000 is nothing to shrug at (it absolutely helped us pay off those pesky student loans quicker!), it was the WAY that those sales came in that put me on edge.
If I’m being completely honest with you (and embarrassing as it is to admit), there was no consistency to those sales.
And that scared the crap out of me.
I was making them so randomly that some days would be awesome ($200! Hooray! Must buy all the things!) while other times I would go weeks between conversions (Boo. Must take all the things back). It was ridiculously scary to feel so out-of-control over our finances-- I knew that I wanted to be able to create an income stream that I could rely on, and this certainly wasn’t it.
So what the heck changed?
Between these first 2 "Etsy experiments" and my 3rd (and current one, LittleHighbury), I hired an e-commerce marketing coach. And one of the first things she introduced me to was a little somethin’ somethin’ known as a “marketing funnel.”
And after implementing that single piece of marketing strategy?
I was blown away by the results.
Like I said before, my first shop earned about $3,000 over the course of 1 year. Not too shabby.
But with a marketing funnel in place? Guys-- I earned that same $3,000 in THE FIRST MONTH (check out those crazy stats below!).
Need further proof that a marketing funnel is awesome? Let’s take a quick math break (ahhhh!) and see what it did for my shop:
- It single-handedly 20x my shop views
- Earned me exactly 3,754 more sales within 12 months
- And last but not least, it increased my revenue by 3000% in the first year (what the what?!!?!)
So yeah, this stuff is the real-deal, guys.
But maybe you're not sure. Maybe it "sounds too good to be true."
I assure you, it's not-- heck, it's hard work, especially in the beginning.
But it gets easier.
And less time-consuming.
And eventually? It runs mostly on autopilot :)
Need further convincing that implementing a marketing funnel is the best thing you can do for your Etsy shop? Below I’m sharing my top 5 reasons why you need to implement a marketing funnel into your etsy shop, like, yesterday.
What the heck is a marketing system?
You may have heard this term floating around the internet and maybe you thought it sounded sleazy—like a way to just drive sales without thinking of the actual customer. And maybe you’re thinking “no thanks, that’s not for me!”
Ewwww. Nobody wants to be “that” seller (and don't worry-- you won't be!).
I’m here to put an end to that myth once and for all!
A marketing system is simply a way that you can funnel potential customers in the door, familiarize them with you and your brand (through a series of strategic multiple touch points), and ultimately, make a purchase from your shop.
So instead of "willy-nilly" marketing throwing all the "tips" and "tricks" at the wall you can find and getting sporadic results, you're creating an actual marketing system that works together to reach, nurture, and convert people into paying customers.
It’s not sleazy.
It’s not impersonal.
But it absolutely is effective.
Creating a marketing system is THE best way to build trust with your audience and drive sales like woah.
And maybe that sounds good in theory, but you’re still not convinced. Well keep reading, my friend :)
5 reasons why your Etsy shop needs a marketing system
***Already know you want to add a marketing funnel system to your Etsy shop? Join 600+ Etsy sellers in Mastermind Your Marketing--the community + program that will walk you through--step-by-step-- creating a PROFITABLE marketing system for your Etsy shop. You can learn more about it here :) ***
1 | So you can stop worrying about that next sale— and rest assured that you’re doing everything you can to get it
I love being an entrepreneur; I really do. But one of the most stressful things early on was that constant hustle I felt with trying to make sales. Maybe you can relate?
When I planned to start LittleHighbury, I was at a point in my life where we desperately needed additional income, so I was constantly uptight and tense trying to figure out how to market my shop all day, everyday (you know—in between the baby napping) so that I could get those much-needed sales.
I’m here to tell you that after about a week of that crazy hustling, I was feeling irritable, exhausted, and so far removed from my Etsy shop that I considered giving up before I even started (luckily I didn’t, but that’s not to say that the thought didn’t cross my mind!).
There must be a better way. I KNEW there had to be a better way. There was no way that every single entrepreneur out there woke up feeling as anxious about sales as I did.
A marketing system ensures that you don’t have to worry about where that next sale will be coming from—it drives traffic to you consistently on autopilot so that you can have the peace of mind that most etsy-preneurs only dream of.
2 | So when Etsy search goes bonkers, you don’t too
Remember that day when you woke up and checked your stats on Etsy only to see them significantly lower than usual? And then you popped into the forums and found a million and one people talking about how Etsy had changed the search algorithm again (oh, and it was probably during the holiday season, because, well, why not, Etsy...)
Yeah, it’s happened to us all.
If you’ve come to rely on your Etsy income to any degree, a sudden drop in views and sales can seem absolutely catastrophic and flustering to bounce back from.
It’s frustrating, to say the least.
There was a time that I’d be in panic mode whenever that happened—I’d instantly jump to the worst-case scenario and immediately start rationing food and conserving energy because I just knew that this was the end (I’m nothing if not melodramatic…).
Just because Etsy search goes bonkers, it doesn't mean that you have to, too!
If you take the time to create a marketing funnel, Etsy can completely do away with the search function, and you'll still be able to drive traffic and make sales like craaaaaaazy. You won’t have to solely rely on people finding you through Etsy anymore—you’ll have systems in place that will allow you to roll with the punches and still get a good night’s sleep.
3 | So that when one platform doesn’t drive traffic, the other ones can pick up the slack
If there’s one thing I’ve learned after over 6 years in business, it’s that nothing is more constant than change.
When I started my first Etsy shop back in 2011, it was a much, MUCH different ball game then it is today. The strategies that worked back then don’t always work so efficiently nowadays (hello, Etsy shareholders).
And Etsy isn’t the only one making change—Google recently announced a new major algorithm adjustment, Facebook becomes more “pay to play” everyday, and Pinterest is constantly updating their “smart feed” to be, well, more smart.
Part of being a successful business owner is being able to adapt and adjust to those changes as they happen (even if you don't always want to). But sometimes they can take a while to figure out, and if you’re only driving traffic from one source, the minute that platform makes ANY change in it’s algorithm, you’re going to be hustling like crazy trying to make up for that loss in sales.
Driving traffic with a marketing funnel is THE BEST way to maintain consistently high views and sales with your Etsy shop. Even if one platform makes major changes; you’ll still have 3-4 others that you can rely on until you can get the adjustments in place for the other one.
3 | So that you always have something working overtime to drive traffic for you
I don’t know about you, but sometimes I feel so busy with everything going on in my Etsy shop (not to mention my home life with a crazy toddler! Wait--are they still considered a toddler at 3 years old? See—I’m too busy to research these things!), that I don’t have time to work on a last-minute Instagram post for that day, or to organize a promotional contest to drive sales for that week.
Honestly? Most of the time (nowadays, especially, as I'm running these two businesses!), I’m just too exhausted to organize a grand marketing scheme.
Having a marketing funnel in place ensures that you’re always going to be driving traffic into your Etsy shop—even when you’re not actually doing the driving at that exact moment.
Imagine a marketing strategy that:
- Makes you sales in your sleep—literally—while you dream about...whoever is considered dreamy nowadays (see-- I don’t have time to figure this stuff out!)
- Pays for your vacation—you know, the one that you’re currently on (making $$$ while riding the teacups at Disneyland? Yes, please!)
- Allows you to take a day off—on a complete whim—and still hear *cha-chings* as you play hooky (or just sleep. You do you.)
And as far-out dreamy as that all sounds, let me let you in on a little secret: There are Etsy sellers all over that have that freedom—because they’ve set up a reliable marketing funnel. I would know because I'm one of them :)
5- So that YOU can take charge of your future— and not put it into somebody else’s hands
Do you have big dreams for your Etsy shop?! You better! As your Etsy shop grows and grows, you may even find yourself dreaming of the day that you can branch off of Etsy and start selling directly from your own website.
While most Etsy sellers still rely solely on the Etsy search for their traffic (just pop onto the forums and find any complainer-filled post), with a marketing funnel, you’ll have built up your traffic sources from multiple streams so that when you’re ready to break away from Etsy, all you have to do is redirect a couple of links and you’ll be able to drive alllllll of that traffic away from your Etsy shop and into your new shop. *mic drop*
Guys. I am so, so excited to introduce you to my signature marketing program, Mastermind Your Marketing.
This course is 100% FOCUSED on creating your OWN marketing system for your Etsy shop-- and I'm absolutely convinced that it is going to completely change the way you approach selling on Etsy-- for the better!