The 3 statistics that actually matter to your Etsy shop

The 3 statistics that actually matter to your Etsy shop

When I opened my first Etsy chop circa 2011 I was obsessed with stats. Seriously—I would find myself popping into my Etsy shop 8-10x/day just to see how many views I had, if I was getting favorites, and all that jazz.

And while it’s not bad in and of itself to check in on your stats (and if you aren’t currently doing it, you should be!), it can become a really unhealthy cycle when you start obsessing over ALL the numbers instead of focusing on the ones that really matter—the ones that bring you sales.

Yes, that’s right—not all views and favorites and likes are created equal...

5 Questions to Ask Yourself Before Adding New Product to your Etsy Shop

5 Questions to Ask Yourself Before Adding New Product to your Etsy Shop

Adding new product to your Etsy shop is a fantastic way to give your sales a boost, but sometimes in our overwhelm to add more and more new product, we lose sight of the bigger picture--the brand experience we're creating.

So before you add 10 new products in a hurry to keep relevant on Etsy, take a moment and answer these 5 questions about the product you're planning on adding to your shop...

The 5 Best Marketing Platforms for your Etsy Shop

The 5 Best Marketing Platforms for your Etsy Shop

Driving traffic from multiple channels is absolutely CRITICAL to your long-term Etsy success.

But I can sense you shaking your head—you don’t have time for marketing on multiple platforms—you’re already stressed to the max trying to make your product—how are you supposed to find the time to promote your Etsy shop across a whole slew of channels?

Spoiler alert: It's not as bad as you think :) ...

How to Write Copy that Converts like Crazy!

How to Write Copy that Converts like Crazy!

I’ve said it before and I’ll say it again: Picture-perfect photos are what get your customer in the door, but crafting clever copy is THE KEY to turning that casual browser into a paying customer.

And paying customers = profitable Etsy shop :)

Today I’m sharing 6 (because I couldn't stop at 5!) of my favorite strategies to help you revive the copy in your Etsy shop so that it is succinct, persuasive, and will convert like crazy (<-- let’s be honest, that’s the real perk here!)...

Unique Selling Proposition 101 - Stand Out In The Crowd

Unique Selling Proposition 101 - Stand Out In The Crowd

One of the hardest parts of running an Etsy shop is in those early days is hustling like crazy listing product, only to put it out in the world to sell….and watch it fall flat on it’s face.  

(hey, I've definitely been there!)

And while it’s usually not that difficult to fix the actual problem, it IS difficult to pinpoint that actual problem—because it could honestly be any small thing...