Need further proof that a marketing funnel is awesome? Let’s take a quick math break (ahhhh!) and see what it did for my shop:
- It single-handedly 20x my shop views
- Earned me exactly 3,754 more sales within 12 months
- And last but not least, it increased my revenue by 3000% in the first year (what the what?!!?!)
So yeah, this stuff is the real-deal, guys.
But maybe you're not sure. Maybe it "sounds too good to be true."
I assure you, it's not-- heck, it's hard work, especially in the beginning.
But it gets easier.
And less time-consuming.
And eventually? It runs on autopilot :)
Need further convincing that implementing a marketing funnel is the best thing you can do for your Etsy shop? Below I’m sharing my top 5 reasons why you need to implement a marketing funnel into your etsy shop, like, yesterday.
What the heck is a marketing funnel?
You may have heard this term floating around the internet and maybe you thought it sounded sleazy—like a way to just drive sales without thinking of the actual customer. And maybe you’re thinking “no thanks, that’s not for me!”
Ewwww. Nobody wants to be “that” seller (and don't worry-- you won't be!).
I’m here to put an end to that myth once and for all!
A marketing funnel is simply a way that you can get prospective customers in the door, familiar with you and your brand, and ultimately, deciding to purchase a product.
It’s not sleazy.
It’s not impersonal.
But it absolutely is effective.
Creating a marketing funnel is THE best way to build trust with your audience and drive sales like woah.
And maybe that sounds good in theory, but you’re still not convinced. Well keep reading, my friend :)
5 reasons why your Etsy shop needs a marketing funnel
1 | So you can stop worrying about that next sale— and rest assured that you’re doing everything you can to get it
I love being an entrepreneur; I really do. But one of the most stressful things early on was that constant hustle I felt with trying to make sales. Maybe you can relate?
When I planned to start LittleHighbury, I was at a point in my life where we desperately needed additional income, so I was constantly uptight and tense trying to figure out how to market my shop all day, everyday (you know—in between the baby napping) so that I could get those much-needed sales.
I’m here to tell you that after about a week of that crazy hustling, I was feeling irritable, exhausted, and so far removed from my Etsy shop that I considered giving up before I even started (luckily I didn’t, but that’s not to say that the thought didn’t cross my mind!).
There must be a better way. I KNEW there had to be a better way. There was no way that every single entrepreneur out there woke up feeling as anxious about sales as I did.
A marketing funnel ensures that you don’t have to worry about where that next sale will be coming from—it drives traffic to you consistently on autopilot so that you can have the peace of mind that most etsy-preneurs only dream of.
2 | So when Etsy search goes bonkers, you don’t too
Remember that day when you woke up and checked your stats on Etsy only to see them significantly lower than usual? And then you popped into the forums and found a million and one people talking about how Etsy had changed the search algorithm again (oh, and it was probably during the holiday season, because, well, why not, Etsy...)
Yeah, it’s happened to us all.
If you’ve come to rely on your Etsy income to any degree, a sudden drop in views and sales can seem absolutely catastrophic and flustering to bounce back from.
It’s frustrating, to say the least.
There was a time that I’d be in panic mode whenever that happened—I’d instantly jump to the worst-case scenario and immediately start rationing food and conserving energy because I just knew that this was the end (I’m nothing if not melodramatic…).
Just because Etsy search goes bonkers, it doesn't mean that you have to, too!
If you take the time to create a marketing funnel, Etsy can completely do away with the search function, and you'll still be able to drive traffic and make sales like craaaaaaazy. You won’t have to solely rely on people finding you through Etsy anymore—you’ll have systems in place that will allow you to roll with the punches and still get a good night’s sleep.
3 | So that when one platform doesn’t drive traffic, the other ones can pick up the slack
If there’s one thing I’ve learned after over 6 years in business, it’s that nothing is more constant than change.
When I started my first Etsy shop back in 2011, it was a much, MUCH different ball game then it is today. The strategies that worked back then don’t always work so efficiently nowadays (hello, Etsy shareholders).
And Etsy isn’t the only one making change—Google recently announced a new major algorithm adjustment, Facebook becomes more “pay to play” everyday, and Pinterest is constantly updating their “smart feed” to be, well, more smart.
Part of being a successful business owner is being able to adapt and adjust to those changes as they happen (even if you don't always want to). But sometimes they can take a while to figure out, and if you’re only driving traffic from one source, the minute that platform makes ANY change in it’s algorithm, you’re going to be hustling like crazy trying to make up for that loss in sales.
Driving traffic with a marketing funnel is THE BEST way to maintain consistently high views and sales with your Etsy shop. Even if one platform makes major changes; you’ll still have 3-4 others that you can rely on until you can get the adjustments in place for the other one.
3 | So that you always have something working overtime to drive traffic for you
I don’t know about you, but sometimes I feel so busy with everything going on in my Etsy shop (not to mention my home life with a crazy toddler! Wait--are they still considered a toddler at 3 years old? See—I’m too busy to research these things!), that I don’t have time to work on a last-minute Instagram post for that day, or to organize a promotional contest to drive sales for that week.
Honestly? Most of the time (nowadays, especially, as I'm running these two businesses!), I’m just too exhausted to organize a grand marketing scheme.
Having a marketing funnel in place ensures that you’re always going to be driving traffic into your Etsy shop—even when you’re not actually doing the driving at that exact moment.
Imagine a marketing strategy that:
- Makes you sales in your sleep—literally—while you dream about...whoever is considered dreamy nowadays (see-- I don’t have time to figure this stuff out!)
- Pays for your vacation—you know, the one that you’re currently on (making $$$ while riding the teacups at Disneyland? Yes, please!)
- Allows you to take a day off—on a complete whim—and still hear *cha-chings* as you play hooky (or just sleep. You do you.)
And as far-out dreamy as that all sounds, let me let you in on a little secret: There are Etsy sellers all over that have that freedom—because they’ve set up a reliable marketing funnel. I would know because I'm one of them :)
5- So that YOU can take charge of your future— and not put it into somebody else’s hands
Do you have big dreams for your Etsy shop?! You better! As your Etsy shop grows and grows, you may even find yourself dreaming of the day that you can branch off of Etsy and start selling directly from your own website.
While most Etsy sellers still rely solely on the Etsy search for their traffic (just pop onto the forums and find any complainer-filled post), with a marketing funnel, you’ll have built up your traffic sources from multiple streams so that when you’re ready to break away from Etsy, all you have to do is redirect a couple of links and you’ll be able to drive alllllll of that traffic away from your Etsy shop and into your new shop. *mic drop*
Guys. I am so, so excited to introduce you to my upcoming course, Mastermind Your Marketing.